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Speakers

Opening Ceremony + Keynote address Alimentaria supports the Industry Development in Global Market'

Mr. Ricard Zapatero

CEO Fira Barcelona International

OPENING SPEACH

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Ms. Madrona Marcet

Director ACCIÓ – Catalonia Trade & Investment Shanghai & Hongkong

OPENING SPEACH

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Mr. Josep-Maria Gomes

International Development Secretary of the Chamber of Commerce in Barcelona

OPENING SPEACH

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Ms. Atenea Chevillotte
Event Director Fira Bareclona International

PRESENTATION OF ALIMENTARIA CHENGDU

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Mr. Felix Tao
GM Sichuan International Exhibition Co.

PRESENTATION OF ALIMENTARIA CHENGDU

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Spirits Masterclass: “Chinese liquor vs Chile Pisco”

Vincent Xu
Wine & Spirits Education Trust Diploma/Certified Educator

PRESENTATION

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Sa Wang
FWS Spanish Wine Certification/SOMM 100 Certifications

PRESENTATION

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Spain to You Wine & Ham Masterclass

Javier Meng
Owner of Spanish restaurant ‘La Jamonería’ and author of ‘The Complete Guide to Spanish Ham’

PRESENTATION

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Nawen Guan
Professional food critic

PRESENTATION

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Alimentaria Chengdu Future, Green and Globalization International Food Summit

Jesús Cruz

Director of EuroCarne magazine

PANEL I FUTURE FOOD

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Mr. Josep-Maria Gomes
International Development Secretary of the Chamber of Commerce in Barcelona

PANEL I FUTURE FOOD

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Ms. Lu Yu
Vice-president of China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-products (CFNA)

PANEL II FOOD AND BEVERAGE GLOBALIZATION

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Mr. Dongwei Qu

Executive Vice President and Secretary-General of Beijing Entry-Exit Inspection & Quarantine Association

PANEL II FOOD AND BEVERAGE GLOBALIZATION

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Julio Cruz
MEXCHAM CHINA – Chongqing Chapter President

PANEL II FOOD AND BEVERAGE GLOBALIZATION

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Blind Box Cook-Off Showcooking

Mr. Adrián Ramírez
Pastry Chef | Postry project owner：“The Chef with Boots.”
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Mr. Nicola sangiovanni
Chefs at the forefront of innovation
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Masterclass on Chinese and Spanish Olive Oils

Ms. Nawen Guan

Gourmet Culture Advocacy Officer

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“Alimentaria Chengdu opening Ceremony”​

  • Thursday Sep 19
  • 9:30 - 10:30
  • Conference Center

“Keynote address ' Alimentaria supports the Industry Development in Global Market '”​

  • Thursday Sep 19
  • 10:30 - 11:00
  • Conference Center

Spirits Masterclass: “Chinese liquor vs Chile Pisco”

  • Thursday Sep 19
  • 13:00 - 14:30
  • Conference Center

Pisco is a distilled spirit produced from fermented grapes and falls within the brandy category. Pisco is the most popular distilled spirit among Chileans, accounting for approximately 50% of the Chilean distilled spirits market. Chilean Pisco has the distinction of being the spirit with the longest history in the Americas and the second in the world to be awarded the name of origin.​

The liquor industry in Sichuan Province has a long history, with the four regions of Luzhou, Mianzhu, Yibin and Qionglai being particularly prominent. The ‘Six sisters’ – Wuliangye, Luzhou Laojiao, Jiannanchun, Tuopai Quju, Quanxing Daqu and Langjiu – collectively account for half of the Chinese liquor market.

Vincent Xu and Sa Wang, in collaboration with Prochile and Luzhou Laojiao, will participate in the Spirits Masterclass, which will explore the global landscape of distilled spirits.​

With the support of Prochile

Wine Masterclass: Interactive workshops led by wine masters, covering traditional and modern trends of the wine industry.

  • Thursday Sep 19
  • 15:00 - 16:30
  • Conference Center

Spain’s Mediterranean flavours represent the pinnacle of culinary delight, delighting the taste buds of discerning gourmets all over the world.​

 

Spanish wines and hams are a delicious blend of tradition and modernity, originating from the terroir and inherited from the quality. The Spain to You programme together with Guan Nawen, professional food critic, and Javier Meng, owner of Spanish restaurant ‘La Jamonería’ and author of ‘The Complete Guide to Spanish Ham’. Together, they will be opening your taste buds to the flavours of the Mediterranean.​

Alimentaria Future, Green and Globalization International food Summit

  • Friday Sep 20
  • 9:30 - 11:30
  • Conference Center

Topic I: Future Food Topic I Future Food

  • 09:30 – 10:30

As quality of life improves and consumer attitudes change, people’s needs for food and beverages are becoming more diverse and personalised – and the food and beverage industry must adapt to meet these needs. The food and beverage industry is now focused on environmental protection, health, nutrition, a pleasant experience and convenience. Many forward-thinking companies around the world are taking the initiative to plan their operations proactively. They are leveraging technological innovation and product upgrades to meet the growing expectations of consumers. The global food and beverage industry is moving in a clear direction: towards healthier, greener and more personalised products.​

 

We will bring together global industry experts to discuss the new era of consumers and digital enhancement, as well as consumer demand for health, wellness and sustainable living as trends.​

Coffee Break ​

  • 10:30 – 10:45

Topic II: Food and Beverage Globalization ​

  • 10:45 - 11:30

Chinese companies have been going overseas for a long time. Over the past period, automotive, gaming and cross-border e-commerce have become the most popular directions for going overseas. Well-known food and catering brands, including Luzhou Laojiao and Haidilao, have also stepped out of the country. The latest Alimentaria show report confirms that Alimentaria BCN 2024 attracted a large number of exhibitors from a number of Chinese provinces and cities, with nearly 1,000 square metres of exhibition space. Chinese liquor, tea and beverages, seasonings, dried fruits and all kinds of pre-packaged food products are the mainstay of the overseas market. They are gaining popularity in important food consumption markets such as Europe, the Middle East and South America.​

 

We will bring together global industry experts to discuss and share insights on the opportunities and challenges facing Chinese food and beverage products in overseas markets.​

Blind Box Cook-Off by Alimentaria Chengdu​

The ultimate taste experience awaits, inspired by fusion and innovation!

  • Friday Sep 20
  • 12:30 – 14:30
  • Conference Center

The Smart Taste Global Blind Box Cooking Competition will bring together Chinese and foreign celebrity chefs to compete on-site. The aim is clear: to promote the unique charm of Sichuan cuisine and join hands with the global culinary culture to create an unmissable event!​

 

The public will have the chance to take part in the Blind Box Competition as food tasters, experiencing the food and voting on-site.​

With the support of Prochile

“Masterclass on Chinese and Spanish Olive Oils”​

  • Friday Sep 20
  • 15:00 – 16:30
  • Conference Center

The Olive Oil Masterclass, organized with the support of the Sichuan Olive Development Promotion Association, is your chance to taste the best olive oils from around the world. You’ll also get to take part in an in-depth discussion and share your ideas on how to make high-end olive oil a global success and explore new ways to use it.​

Save the date

4-6 September 2025